Overview
What’s more homey than your grandmother on the holidays? SLING’s pop cult Grandma has taken a funny and relevant turn to make viewers extra-appreciate the streaming service they cut their cable cords for, and added yesterday’s cord lovers and cord nevers to the family. This holiday hub campaign was a wonderful way to make people laugh after the very aggravating experience that was 2020. Though I wasn’t a consistent collaborator on this project, I did have the opportunity to brainstorm some ideas in the beginning and later put some memes together for social.
Process
The holiday hub team provided copy and imagery to coincide with popular memes. I took the images and Photoshopped them to be recognizable enough for people to understand. Here are two thus far, with more to come: